AdSense's Unacceptable Content Rejection - What is it?

It seems like this is the question everyone's asking right now. There are more and more of these rejection questions showing up in the AdSense Help forums, and most people seem uncertain about what this rejection means. For the most part,  Adsense isn't all that clear about what to do in order to correct this, and won't spell out precisely what the issue is.

In some cases, the unacceptable content is easy to spot when you compare the person's website against the AdSense Program Policies, but it isn't always as simple as that - particularly when English is not the publisher's native language.

Some of the reasons for unacceptable site content that we've been able to come up with in the forums are as follows:

1. - content that doesn't meet adsense policy (read the policies here: https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=48182)
2. - content that doesn't meet the webmaster guidelines (http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769) Although the Webmaster Guidelines are listed as "guidelines", AdSense publishers are required to follow these guidelines, making them as important as the Adsense Program Policies. When you are applying to become a publisher, or when you are a publisher, the Webmaster Guidelines are no longer guidelines - they are a requirement, so you'll need to consider these as rules you must follow.
3. - content that isn't original (articles and content you didn't write). Since the inception of "Caffeine", AdSense has been systematically disabling blogs and websites with copied content, auto-written contents, contents of little to no value (re-purposed content from other websites), written content that doesn't make sense or reads as gibberish, and has been rejecting blogs and websites of this nature in the last few months. If you apply with a blog or website with contents such as this, be prepared to receive a rejection notice. What you need is original content that you've created yourself.
4. - no content, or very little content. AdSense requires each blog or website to contain sufficient content. If you have a blog with one or two posts, that's not going to be good enough for AdSense to approve. If your website has only one page, then you'll probably get rejected, unless it's a very big place with a LOT of original content.  If you apply with a site that has "no content", then your "content" is non-existent, which makes it unacceptable content.
5. - blank pages in your website. AdSense doesn't want to see your proposed website, or a website under development. They want your website to be complete, and easy to navigate. It shouldn't have a redirect for the domain URL (unless you've used a 301 redirect), it shouldn't have a frame on the URL that calls the website from another URL (it needs to be a direct URL), it shouldn't have links that don't work or are broken, and it shouldn't have links that lead to blank pages with no content, or with only "ipsum lorem" text. That's the latin text you often see on template pages when you purchase a template or get a free site template. That text is nothing but gibberish - it's meant as a place holder, and you need to replace that with your own text.
6. - copyright infringements (images or other contents you don't have permission to use). Adsense expects it's publishers to "go the extra mile" and create their own unique contents, including images. If you can't create your own images to use with your text (websites and blogs need text, not JUST images or videos), then they expect you to get permission from the image owner BEFORE you use the images, and you'll need to give credit to the image owner. Images specifically marked as being in the public domain don't require permission for use, but you do still need to have a site with mostly original contents, so using a site full of public domain images and nothing else is likely to get a rejection.
7. - a website that isn't six months old and doesn't have six months worth of original content. Adsense requires sites from many countries to be six months old before getting approval, and although we don't have a list of specific countries to point to, it appears that there are many more countries AdSense has added this requirement for.

While there may still be other reasons for unacceptable content, these are the most common ones we've come across. It's up to each publisher to ensure their content follows the guidelines and policies set out by AdSense and Webmaster Guidelines so if you receive this rejection, you'll need to spend some time going through your website or blog and digging through your content to find the areas you'll need to amend, remove, or add to.

If you have taken the time to study your site and the policies and still can't figure out what's wrong, then you can ask in the AdSense Help Forum to see if someone else can see the issues at hand, but it's really the publisher's responsibility to at least try to figure out the problems first. Help is always available, but learning how to decipher your site's problems will help you keep your account in good standing in the future.

Why Was My AdSense Application Rejected?

There can be many reasons for having a rejected application - from incorrect personal data, or a typing error in your website address (url), to poor navigation on your website, or content that's not suitable for AdSense.

Application Details

The details you fill in on your AdSense application must be correct, and complete. Your name will be the name your payments go to if you are approved for an AdSense account, so you need to make sure this is correct in your initial application. The same thing goes for your address, and other personal details.

AdSense applicants must submit their website url when they complete an application. The website url is the part that looks like this: http://helpfulinformationfornewbies.blogspot.com/ or www.google.com .

Your website url must be correct because AdSense reviews your website to ensure it fits with AdSense policy, and contains the type of content their advertisers want to place ads on. If you type the url incorrectly, or if your website doesn't yet exist, then AdSense is likely to reject your application because they can't access your website.

Double check all the details in your application before you click the submit button. Once you send it, you can't edit it. You'll have to wait for them to review it (this can take anywhere from a few days to a few months) and send you an email. At that point, you can edit your application to correct any errors and resubmit it again.

To learn more about the AdSense application, visit their help center.


Website and Content Issues

When AdSense rejects an application, the email they send is usually pretty generic. It might say "wrong page type" without giving any further details, or it might list "poor or no navigation", or "under construction" or any one of a host of other reasons, most of which aren't very detailed.

The best place to get help in determining the actual issue(s) will be at the AdSense Help Forum. Volunteers and "Top Contributors" deal with questions like this every day, and most of them are pretty good at being able to tell you what the reasons will be, and can sometimes offer other suggestions to help you get your application and website "AdSense ready".

Page Type issues can mean anything from content that isn't acceptable to AdSense and doesn't comply with their policies, to not enough content.

In the forums we constantly see applicants whose blogs or websites have almost no content - one post or article is not "content". It's a beginning, but it's not enough to satisfy advertisers, so it's not enough to satisfy AdSense.

For some areas of the world, AdSense requires that a blog or website must be 6 months old - this actually means they want you to have six months worth of content. If you open a blog or website in January, make one post and wait six months you probably still won't get approved. The blog might be six months old, but there is still no content.

There's a saying over at AdSense... "Content is King".

Content must also be useful to people, and interesting. A blog full of posts that aren't going to interest people, or provide some useful information isn't likely to interest AdSense either. The sort of content that's going "out the door" (ie: getting less approval) at AdSense are sites that are built specifically to earn income with "get rich quick" schemes, or money making sites that have no purpose other than to accrue income from AdSense.

All content on your website or blog must adhere to AdSense policies. If it doesn't, you probably won't get an approved account. To see what the content policies are, you can visit the AdSense Program Policy page.

Poor navigation issues can be anything from having "flash only" navigation, to having no navigation, or to having navigation or menu buttons that don't link to any page, to broken menu links.

All flash navigation is difficult for the bots to follow, and if they can't follow a navigation link, to them, it's broken - they may be able to follow some of the links, or none of the links. On top of that, many people still don't allow flash in their browsers, so those people can't use your website. You need to create text links as well as flash links. You can put the text navigation in your website footer or sidebar, or create a sitemap with text links and link to the sitemap with a text link on your home page.

Menu buttons or links that are meant for future pages should either be removed, or should link to the page. Don't leave incomplete links in your navigation menu.

One of the biggest navigation problems we see are with blogs. Everyone thinks because it's a blog, it already has navigation. In some cases, this is true, it does have a form of navigation...but only if you have a bunch of posts. It's the posts and their pages that create navigation in the form of the archives on most blogs. If you have only one or two posts, you really don't have much in the way of navigation.

You'll notice in the sidebar of this blog, the first thing is titled "Pages". That was created using a blogger gadget, and the blogger pages function. You could also use the links gadget to create a menu. In the links gadget you can enter a url (in this case, the url of the page with the post on it) and a website title (instead of a website title, I use the post title) - everytime I make a new post, it is added manually to that menu. Anybody visiting my blog doesn't have to hunt through the archives looking for a subject they want. It's in the post menu. As a blog grows and has hundreds of posts, you won't want to use this method. You'll need to do something else, like only include important posts. You should always have an archive listing in your sidebar for navigation, and a text sitemap can be very useful as well.

Under Construction might seem like a pretty specific reason, but for many it is anything but. We see lots of people in the forum whose websites aren't under construction, but that's the reason they are given.

We see this a lot with websites that contain mostly graphics or images, and very little text. Landing pages or home pages that have an image and no text are another problem, as are photoblogs and videoblogs (nothing but videos in a blog is not considered good content for AdSense).

Photos and images should always have "alt text" tags so they can be "seen" by the AdSense bots and crawlers. They can't see an image if there is no text, so a website or blog of nothing but photos will look completely empty. A bunch of pages with nothing on them is a website under construction.

Websites built entirely of flash can create problems too - sometimes they can crawl them, and sometimes they can't. The best flash sites I have seen are the ones that also have a plain html version of the site for users without flash in their browsers. Some of the worst sites I've seen are those that require you to use a specific browser, like IE only sites.

Language - AdSense has a list of supported languages, and if the language your website was built in is not on that list, you won't be able to get an approved AdSense account. You can learn more about the languages AdSense supports at the AdSense Help Center.

In the end, there are some websites and content that are just not suitable for AdSense advertisers. Not everyone is granted an AdSense account.