Sunday, October 25, 2009

How Much Money Can I Make With AdSense?

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Now that is a question that everyone would like a solid answer to. The problem is, there really is no standard answer. You can make a few cents a month to a few thousand dollars a month, but there's a whole lot of difference between the two, and how to get from one to the other is a long, hard job. At least if you do it honestly.stickgirl mamma holding dollar sign

There are very few "ordinary folks" making thousands of dollars a month, and almost nobody who is new to AdSense will make this kind of money. Forget what you've read all over the internet - especially in those blogs that are all about making "easy" money.

Ordinary people (like me, and like you) can and do make a few thousand dollars a month (I don't), but not by sticking some ads on a couple of half-finished or just started blogs. THAT kind of money takes work, and usually multiple websites (of the dot com kind, seldom blogs), as well as long hours of hard-earned knowledge on the correct way to optimize for search and get real, organic, non-paid traffic.

There are organizations (such as large media sites, for instance) that do make thousands of dollars on their advertising, but many of these have been invited to be a "premium publisher" due to the sheer volume of daily visitors. That's a hard thing to come by, so while you might set your goals toward becoming a premium publisher, it isn't something you should count on early in your AdSense career. Work towards that goal, but in the meantime, don't forget to be realistic about your earnings.

The average blogger who writes their own articles (not copying work from elsewhere) once or twice a week (every week, regularly) can earn some pretty nice pocket money - anywhere from $100 to $500+ a month. But ONLY WITH WORK AND TIME invested in the project at hand. You can't open a dozen blogs with two or three posts on each one and expect to earn much more than a few cents a month.

stickboy man with beard and lightbulb over headPart of the reason people don't earn much (or in some cases almost nothing at all) is the advertiser's and what they are willing to pay. If you don't have much of an interest in your blog/website, the advertisers probably aren't going to be willing to put their ads on your site. Those that do may be some of the lowest paying advertisers, and of course, with very little content to interest visitors, you won't get much traffic and without traffic you aren't going to have much chance of getting anyone whose interested in any of the ads.

Getting started the right way can help you build up to a better income. The right way is not to create a blog just to earn money from. That might work for a month or two months, but there are so many "made for AdSense" blogs (blogs/websites designed around nothing but the advertising or earning fast cash) that sooner or later the traffic peters off to very little. Why? Because there are thousands of blogs out there doing the very same thing. The ones that are successful are the ones that really are making their income the right way, and have learned the best and most honest ways of keeping that income. All the rest who are riding along on the coat tails of those types of sites usually fail after a while. Partly because the author's of the blog aren't actually making much money and partly because they copy articles from other more successful blogs.

Copying articles from someone whose work is successful doesn't guarantee you the same success. After all, the original writer is already getting all the traffic you are hoping for, and that isn't likely to change.

You need to provide something other people aren't, or at least provide something fewer people are doing.

So when we see questions like "how much am I going to make on average" in the forum, the answer is essentially "nobody knows". How much you might make depends on how much work and time you are willing to put into it.

If you aren't willing to work for your money, you aren't going to keep getting it for long. There is no free money, and very little easy money. Nobody is willing to pay money for no work these days, not even AdSense.

How to win? Stay on the right side of the AdSense policies and terms and conditions, work hard, produce original content and articles, research SEO techniques, stay away from paid links, and work hard. (Yes, I know...I said that twice to make a point.)

Wednesday, October 7, 2009

Why You Need "Alt Text" Tags

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What exactly is "alt text"? AltText is something you may have heard of, but aren't sure what it is, or what it's purpose is. When you upload an image to your blog, the "alt text" is the stuff you normally won't see, but it describes your image to those who can't visually see your image.

And there are other purposes - a search engine bot (robot) is what crawls through your website or blog and indexes your pages and posts. These bots can't "see" images, they only read text. If your image doesn't have alt text, the bot doesn't know it's there, so your article or website might look like it has a lot of big spaces to the bot, and very little actual content.

This is particularly a problem for those whose sites contain a large number of images - such as mine do. If you want to be indexed properly and have your sites and pages show up well in search engine results, you need to optimize your images by using alt text. It also makes it difficult to get approved for AdSense if you have a lot of images, but no alt text tags. After all, AdSense wants sites or blogs with a lot of good, original content. If it can't see your pictures, then there could be a lot of content "missing" as far as the AdSense bot is concerned.

Another good reason for using alt text is your visitors themselves. Some people still do have dialup connections, and some can be pretty slow when they need to load a lot of images. Because of this many dialup users turn off image loading in their browsers, which means they will only see a blank page if you have no text, or very little text and a lot of space where the images should be, or simply a bunch of boxes with red "x"s in them in place of your images. If you use alt text, these browsers will see that text so they will at least know what the image is.

And then there are those browsers who are blind, or classed as "legally blind". And before you ask, yes the blind do surf and enjoy the internet. At least when people consider them and use alt text for the images. There are voice programs which read text on internet pages that are used by the blind. Their computers read to them, but this software can usually only recognize text, just like a search engine bot. If there's no alt text, there's nothing for the software to read.

Lastly, if you own the image (and you should if you are uploading it) or if the image is being posted with permission of the owner, you can also add this text in the alt text area, or you can add a caption to the image so people are given proper credit for the images.

Those who don't use alt text as often as they can could be missing out on a lot of visitors.

So, how to put the alt text on your images? If you use a blog service like wordpress or blogger, they have box right in the imager uploader where you can type your alt text. Below are screenshots of how to add the alt text to your blogger images:

Screenshot showing how to add alt text to images inserted in blogger posts.


  • upload your image into your post
  • click the image to get the options box
  • click properties
  • type description in the text box that opens and click OK

Screenshot showing the place for adding alt text to blogger images.



Make your blog or website more accessible by using the Alt Text whenever you upload an image - this newer method works on old previously uploaded images as well!


(note: originally posted by me on another of my blogs)